We turn outreach into opportunity by building strategic connections
About
Illuminate
Winning new business has never been tougher. With more agencies than ever chasing the same opportunities, getting in front of the right brands and making a lasting impression when you do has never mattered more.
Illuminate helps agencies grow by doing the heavy lifting, delivering qualified 1-to-1 meetings and running prospecting-focused events that connect you with the brands you want to work with.
We focus on the start of the sales cycle: shaping outreach that gets noticed, building conversations that matter, and helping you run that first meeting in a way that lands.
Meaningful Growth
Founded by Jerome Fry, Illuminate combines experience from both the BD agency world and the creative agency side, so we understand how to land the right meetings and what it takes to turn them into real opportunities.
We’re currently partnered with 16 agencies across brand, experiential, reporting, digital and social spanning London, New York and Singapore.
We’re based in the heart of London, and have a growing team of talented and experienced employees that are effective, straightforward, and focused on outcomes.
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Sector-Specific Prospecting: Does Focusing on One Industry Actually Work?
When it comes to prospecting, one of the biggest strategic decisions an agency can make…
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Stop Treating Events as a Box-Ticking Exercise
Most agencies host events because they feel like they should. They’ll say it’s good for “agency awareness” or that they “need to get their point of view out there.”
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2026 Update from Illuminate
We’re Really proud of how we’ve started 2026 at Illuminate: New office. Three new agencies joining an already brilliant roster of partners. Momentum feels strong…
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Prospecting Shouldn’t be a Side Job
Most agencies talk about prospecting a lot more than they actually do it. It usually happens in short bursts when the pipeline dips, someone says, “We should do some outreach,” or rushes to plan an event…
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The Power of Strong Content in a Sea of Sameness
It’s become harder than ever for agencies to stand out. Everyone’s fighting for the same business, the same attention, the same clients…
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Illuminate launches 'Try Before You Buy' scheme
The past few months have marked an exciting period of growth for Illuminate. In July, we onboarded two new global agency clients and welcomed two new team members to the business…
